Advance Google Ads Mastery Course with AI-2025 | Digital Marketing Courses

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Advance Google Ads Mastery Course with AI-2025

Categories Google Ads

What you'll learn
Google Ads Fundamental
Introduction to Google Ads
campaign set up
Campaign Optimization & Management
Deep Dive into Specific Campaign Types
Additional Topics & Resources
Google Ads case study
Strategy to Run google Ads
Conversion set up
Google Ads course

Course Curriculum

Module 1: Google Ads Overview

Google Ads Introduction & Account Setup
Google Ads Auction, Network, Ad Rank, Quality Score
Google Ads Account Structure, Metrics, Account Navigation
Search Campaign
Search Campaign Creation Assignment

Introduction to Keywords

Introduction To Ads & Extensions

Google Ads Formats Overview
Responsive Search Ad
Dynamic Search Ad
Responsive Display Ad
Call Ad
Google Ads Extensions Overview
Sitelink Extension
Call Extension
Callout Extension
Location Extension
Structured Snippet Extension
Price Extension
Promotion Extension
Lead Form Extension
Google My Business
App Extensions
Business Name & Business Logo
Keyword Insertion
Countdown
Location Insertion
Ads Assignment
Ads Extension Assignment

Bidding Strategies

Bidding Strategies Overview
Manual CPC
Maximize Clicks
Max Conversion
Max Conversion Value
Target Impression Share
Target CPA
Target ROAS
Enhanced CPC
CPM Bidding
CPV Bidding
Bidding Strategy Assignment

Introduction to Conversion Tracking

Google Search Ads

Google Display Ads

Introduction to Remarketing

Remarketing Overview
Audience Manager
Remarketing Campaign
Remarketing Campaign Creation Assignment
App Users
Youtube Remarket
Customer List
Custom Combination
Google Analytics
Lead Form Segment

Introduction to Video Ads

Youtube Overview
Skippable Ad Campaign
Skippable Ad Campaign Assignment
In-Feed Ad Campaign
Video Discovery Ad Campaign Creation Assignment
Bumper Ad Campaign
Bumper Ad Campaign Creation Assignment
15 Sec Non-Skippable Ad Campaign
15 Sec Non-Skippable Ad Campaign Creation Assignment
Ad Sequence Campaign
Ad Sequence Campaign Creation Assignment
Target Frequency Campaign
Audio Ads Campaign

Introduction to Shopping Ads

Introduction To Performance Max

Running Call Only Ads

Mobile App Marketing, Smart & Demand Gen, and Reporting Essentials

Introduction to Bulk Actions

Introduction to Planning

Types of Audience in Google Ads

More Tools and Campaign Drafts/Experiments

Google Tag
Content Suitability
Ad Customizers
Ad Customizers Creation Assignment
Page Feed
Page Feed Assignment
Dynamic Ad Feed
Hotel Properties Feed
Policy Manager
Ad Preview & Diagnosis
Drafts & Experiments
end

Introduction To Google Ads Certifications

Google Ads Using AI

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Digital Marketer

Advance Digital Marketing Certificate

Attend live sessions and complete the projects successfully to get certified

Build a strong network for life with opportunities to connect with industry experts & your peers
Gain hands-on experience on latest digital marketing tools
Make your resume stand out with accreditations from top brands.
Please note: Learners must complete these certifications on Google’s official platform. The training for the same will be provided as part of the Bootcamp. Speak to our admissions team to know more.

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