About Course
What you’ll learn
- Google Ads Fundamental
- Introduction to Google Ads
- campaign set up
- Campaign Optimization & Management
- Deep Dive into Specific Campaign Types
- Additional Topics & Resources
- Google Ads case study
- Strategy to Run google Ads
- Conversion set up
- Google Ads course
What Will You Learn?
- What you'll learn
- Google Ads Fundamental
- Introduction to Google Ads
- campaign set up
- Campaign Optimization & Management
- Deep Dive into Specific Campaign Types
- Additional Topics & Resources
- Google Ads case study
- Strategy to Run google Ads
- Conversion set up
- Google Ads course
Course Content
Module 1: Google Ads Overview
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Google Ads Introduction & Account Setup
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Google Ads Auction, Network, Ad Rank, Quality Score
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Google Ads Account Structure, Metrics, Account Navigation
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Search Campaign
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Search Campaign Creation Assignment
Introduction to Keywords
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Keyword Research, Selection & Planner Tool
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Keyword Match Types
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Negative Keywords & Lists
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Search Terms
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Keyword Assignment
Introduction To Ads & Extensions
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Google Ads Formats Overview
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Responsive Search Ad
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Dynamic Search Ad
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Responsive Display Ad
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Call Ad
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Google Ads Extensions Overview
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Sitelink Extension
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Call Extension
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Callout Extension
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Location Extension
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Structured Snippet Extension
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Price Extension
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Promotion Extension
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Lead Form Extension
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Google My Business
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App Extensions
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Business Name & Business Logo
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Keyword Insertion
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Countdown
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Location Insertion
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Ads Assignment
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Ads Extension Assignment
Bidding Strategies
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Bidding Strategies Overview
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Manual CPC
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Maximize Clicks
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Max Conversion
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Max Conversion Value
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Target Impression Share
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Target CPA
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Target ROAS
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Enhanced CPC
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CPM Bidding
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CPV Bidding
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Bidding Strategy Assignment
Introduction to Conversion Tracking
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Conversion Tracking Overview
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Website Conversion Tracking
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App Conversion Tracking
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Phone Conversion Tracking
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Import – Google Analytics Conversion Tracking
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Measurement – Attribution
Google Search Ads
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In-Depth Search Ads (Basic to Advanced)
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Google Search Ads Creation
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Optimization
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Reporting
Google Display Ads
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In-Depth Display Ads (Basic to Advanced)
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Google Display Ads Creation
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Optimization
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Reporting
Introduction to Remarketing
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Remarketing Overview
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Audience Manager
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Remarketing Campaign
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Remarketing Campaign Creation Assignment
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App Users
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Youtube Remarket
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Customer List
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Custom Combination
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Google Analytics
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Lead Form Segment
Introduction to Video Ads
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Youtube Overview
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Skippable Ad Campaign
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Skippable Ad Campaign Assignment
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In-Feed Ad Campaign
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Video Discovery Ad Campaign Creation Assignment
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Bumper Ad Campaign
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Bumper Ad Campaign Creation Assignment
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15 Sec Non-Skippable Ad Campaign
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15 Sec Non-Skippable Ad Campaign Creation Assignment
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Ad Sequence Campaign
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Ad Sequence Campaign Creation Assignment
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Target Frequency Campaign
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Audio Ads Campaign
Introduction to Shopping Ads
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Shopping Ads Overview
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Google Merchant Centre Account
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Create Shopping Campaign
Introduction To Performance Max
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Performance Max Campaign Creation
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Performance Max Campaign Creation Assignment
Running Call Only Ads
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What are call only ads?
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Benefits of call only ads?
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How to run Call Only ads?
Mobile App Marketing, Smart & Demand Gen, and Reporting Essentials
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Universal App Campaigns
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Universal App Campaign Creation Assignment
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Smart Campaign
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Smart Campaign Creation Assignment
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Demand Gen Campaign
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Demand Gen Campaign Creation Assignment
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Reports
Introduction to Bulk Actions
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Automated Rules
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Rules Assignment
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Scripts
Introduction to Planning
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Keyword Planner Tool
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Performance Planner Tool
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Reach Planner Tool
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App Advertising Hub
Types of Audience in Google Ads
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What is the audience in Google Ads?
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Why is audience targeting crucial?
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Understanding All types of Audiences in Google Ads
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Understanding In-depth Optimization of Google Ads
More Tools and Campaign Drafts/Experiments
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Google Tag
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Content Suitability
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Ad Customizers
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Ad Customizers Creation Assignment
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Page Feed
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Page Feed Assignment
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Dynamic Ad Feed
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Hotel Properties Feed
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Policy Manager
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Ad Preview & Diagnosis
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Drafts & Experiments
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end
Introduction To Google Ads Certifications
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Google Ads Certifications
Google Ads Using AI
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Suggestions Based On Gemini – Google AI
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Suggestions Based On ChatGPT
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Google Ads Practice Tests
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